Is your business using technology to its best advantage? If you’re not using digital signage, you’re missing out. The digital signage market has taken off, and with good reason: digital technology offers innovative, interactive options to improve your branding and increase your business’s visibility.
You’ve certainly seen examples of companies using digital signage to boost their brands. Retailers are using digital technology to provide virtual makeovers, showcase certain products on the wall, and allow for interactive advertising. Additionally, interactive kiosks are useful in reducing wait time and boosting sales. How can you best use digital signage to help your business?
- Keep it simple. While technology is complicated, your digital signage shouldn’t be. Keep your branding consistent, and don’t try to incorporate too many technological aspects at once. The beauty of digital signage is that you can change your message and use eye-catching imagery. To do this effectively, though, you’ll want to keep your branding instantly recognizable.
- Don’t limit your location. Having digital signage at your brick and mortar store is effective, but what’s even more impactful is allowing customers 24-hour access to your technology. Installing a unit somewhere away from your location increases awareness of your brand; making it interactive takes that awareness even further.
- Link your signage to your social media. Social media has a major impact on sales, so carrying your messaging across platforms is a useful way to draw in consumers. Using digital signage and social media cohesively is an important part of keeping your customers in mind, and meeting them where they are.
- Open your mind to digital possibilities. A digital sign can be effective advertising, but the uses of digital technology go far beyond advertisement. Give customers interactive displays that help them understand and enjoy your product, utilize digital kiosks to make purchases quicker and more efficient, and look for unique ways to use technology not only to increase brand awareness but also to improve customer service.
Over the past twenty years, TVTI has become a major provider of residential and commercial technology systems. We work hard to make technology more accessible, bridging the gap between possibility and reality to make complicated systems easy for ordinary people to use. When it comes to digital signage, we can help customers create displays limited only by their imagination. For more information, visit our website or call us at 312.829.9145 to learn how we can help you utilize the technology that’s will help build awareness of your business and boost your brand.