Monthly Archives: November 2018

Digital Signage Tips for Your Business

Is your business using technology to its best advantage? If you’re not using digital signage, you’re missing out. The digital signage market has taken off, and with good reason: digital technology offers innovative, interactive options to improve your branding and increase your business’s visibility.

You’ve certainly seen examples of companies using digital signage to boost their brands. Retailers are using digital technology to provide virtual makeovers, showcase certain products on the wall, and allow for interactive advertising. Additionally, interactive kiosks are useful in reducing wait time and boosting sales. How can you best use digital signage to help your business?

  • Keep it simple. While technology is complicated, your digital signage shouldn’t be. Keep your branding consistent, and don’t try to incorporate too many technological aspects at once. The beauty of digital signage is that you can change your message and use eye-catching imagery. To do this effectively, though, you’ll want to keep your branding instantly recognizable.
  • Don’t limit your location. Having digital signage at your brick and mortar store is effective, but what’s even more impactful is allowing customers 24-hour access to your technology. Installing a unit somewhere away from your location…

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