Monthly Archives: March 2018

Benefits of Digital Signage for Your Business

Digital signage has many advantages over traditional advertising. It’s by far the most effective way to reach customers, enabling a recall rate of 83% and an ability to capture 400% more views than a static message, according to research by Digital Signage Today. People do take interest in a topic advertised using digital media. The study also found 59% of those who saw a message digitally were eager to learn more about it.1

So, how does this translate for your business? Digital advertising doesn’t only save you money by avoiding print materials and equipment and the manpower needed to procure, operate, and maintain them. It is highly effective at driving retention and sales.

How Digital Signage Helps Business

The technology helps you stay in the game and in line with competitors. It saves time and resources, compared to printing, and it is great for attracting attention. You have full control over what to display to customers, who may be intrigued by the entertainment and interactivity, while your sales and customer service personnel handle other important tasks. Therefore, a company can focus on catering to what consumers expect from digital advertising.

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